About Business Analytics
Business Analytics equips learners with analytical, technical, and strategic skills to transform data into actionable business insights. This elective provides hands-on learning in data management, visualization, and predictive modelling for effective decision-making. The specialization integrates data science, statistical techniques, and business intelligence to prepare learners for high-growth careers in analytics, consulting, marketing intelligence, finance, operations, and digital transformation. With a strong focus on real-world datasets, industry tools, and practical projects, the program builds expertise demanded by modern organisations.
Learning Modules
Data Management
Data cleaning, preprocessing, database handling, and foundational analytics workflows.
Data Visualization
Creating dashboards and insights using tools like Tableau, Power BI, and Python libraries.
Predictive Modelling
Statistical modelling, machine learning techniques, forecasting, and decision-making models.
Business Intelligence
Transforming data into insights for marketing, finance, operations, and strategic planning.
Advanced Analytics
Big data tools, real-world datasets, optimization techniques, and digital transformation analytics.
Industries
Consulting
Strategic advisory across management and operations.
Banking & Finance
Investment, retail banking, and financial services.
IT & Tech
Software, AI, cloud, and digital innovation hubs.
FMCG
Fast-moving consumer goods and retail brands.
E-commerce
Online marketplaces and digital retail platforms.
Manufacturing
Production, supply chain, and industrial operations.
Healthcare & Pharma
Hospitals, drugs, biotech, and medical research.
EdTech
Online education platforms and learning solutions.
Logistics
Transportation, warehousing, and supply chain.
FinTech
Digital payments, blockchain, and financial technology.
Career Path
Business Analyst
Translates business needs into data-driven solutions. Works on data interpretation, dashboards, and performance insights to guide decision-making.
Data Analyst
Cleans, analyses, and visualizes datasets using tools like Excel, SQL, Power BI, Tableau, and Python to support business functions.
Marketing Analyst
Studies market trends, customer behaviour, and campaign performance to help companies optimize marketing strategies and ROI.
Financial Analyst
Uses statistical models and financial data to evaluate investments, forecasts, budgets, and performance indicators.
Data Scientist
Builds machine learning models, predictive algorithms, and advanced analytics solutions using Python, R, and large datasets.
Business Intelligence (BI) Analyst
Designs dashboards, BI reports, and performance metrics to help organizations make data-backed operational and strategic decisions.
Operations Analyst
Uses analytics to improve workflows, reduce costs, and enhance operational efficiency across business functions.
Management Consultant
Advises companies using analytics-driven strategies for growth, transformation, and competitive advantage.
Digital Transformation Analyst
Works on technology-driven innovation, automation, and analytics adoption to modernize business operations.
Risk Analyst
Evaluates business risks using predictive modelling, statistical tools, and financial metrics to ensure stability and compliance.
Awards and Recognitions








