About Marketing Management

MBA with option to choose Marketing Management Elective focusses on providing specialization option in Marketing that empowers learners with industry-relevant marketing competencies across digital strategy, rural markets, global branding, integrated communication, and modern marketing frameworks. With strong emphasis on analytics, customer insights, communication strategy, and technology-led marketing, graduates are prepared for high-impact roles in brand management, digital marketing, sales leadership, global marketing, and product strategy across sectors such as FMCG, IT, retail, BFSI, e-commerce, and consulting.
Best for: Marketing, brand management, digital strategy, sales leadership.